How to Make Product Improvement (Full Guide + Examples)

Is your product failing badly? How to Make Product Improvement?

If you think your product is good but still getting bad reviews, then there’s a lot of room for improvement.

No product is the best in its first version. Through rigorous testing, collecting customer feedback, fixing, and integration can you expect your product to flourish. In this article, we’ll show you the secrets to improving your existing products using cutting-edge strategies and real-world examples.

Let’s get started.

What is Product Improvement?

How to Make Product Improvement

Product improvement is the ongoing process of refining, optimizing, and enhancing an existing product to meet its users’ needs. This can be a new feature or a better version of an existing feature. As long as the user embraces it as a quality increase, it’s considered an improvement.

The ultimate goal of improving products is to make the end users satisfied, which results in boosting sales and having a competitive edge. A better product is the gateway to earning new customers and retaining the old ones.

By implementing data-driven changes, you can ensure to survive and become successful even in an ever-evolving market.

What’s Involved in Product Improvement?

Product improvement comes in many forms. From small bug fixes to full overhauling, all are considered as part of the process. The most common means of improving a product are as follows:

Adding New Features and Functionalities

This is the most common form of product improvement. If there’s a need for a new feature in your product, you should implement it. You can conduct customer surveys, analyze your competitors, and research current user data to understand what new feature will benefit them the most. 

While the most impactful way to improve your product, it’s also expensive and time-consuming since you need to build the feature from scratch and integrate it. There are also compatibility issues.

Think about Android for example. With every new version released, there are many new things to try out. 

How to Make Product Improvement

The latest Android 14 version has brought many new personalization, accessibility, and safety features that were absent in the previous versions.

Improving Existing Features

Unlike adding new features, these are features your product already has but need some changes. As customer expectations evolve, you must make sure the existing product functionalities align with them.

Finding opportunities for enhancing existing features solely depends on your customers. You can go through their reviews to see what they are suggesting for you to change or improve. However, there are other priorities you should consider (we’ll cover that later in the article).

Let’s consider a modern example of this one — ChatGPT. When OpenAI first launched this chatbot, they used the GPT 3 model. It had quite limited functionalities. As time passed, they trained their AI models with more data and made it up to date. 

The current GPT 4 model is much more capable of handling complex requests.

Fixing Bugs and Technical Issues

Nobody likes bugs. Not you, not your production team, and definitely not your users. As frustrating as it may sound, it’s not easy to develop bug-free products on the first try. That’s why companies are always on the lookout for bugs and other problems users face when using that product.

Other than users, businesses have a dedicated team for finding bugs and issues. Moreover, there are Quality Assurance (QA) professionals who find and fix bugs before launching a new version of a product.

This one is easy to identify. Go to any software product version list. You will see that many versions only include bug fixes and technical problem-solving listed as changes.

Product Improvement

This is an example of one of your WordPress Plugins, wcEazy.

Performance Tuning

This type of improvement is not significant but more of a quality of life change. As a business, your goal is to offer your customers the best version of your product. That means it’s not enough for a product to just function. That’s where performance tuning comes in.

Development teams spend a lot of time behind performance-boosting. Before launching a new product, companies provide a working prototype to a limited number of users called beta testers. They use the product and provide feedback on performance and other issues.

Many web apps go through performance testing. Developers try their best to make the services as fast and smooth as possible. 

Product Improvement

Optimizing the User Interface and User Experience (UI/UX)

Every application has a user interface. It’s the point of communication you interact with to use the software. Think of buttons, screens, and text fields. User experience on the other hand is the collective impact of design elements on a user’s experience.

Harris Interactive found that 89% of consumers buy from a competitor after a poor user experience. That is to say, optimizing UI/UX is crucial for your business’s success.

Social media platforms are a great example of this. Take Facebook for example. If you try to compare its interfaces back when it launched versus what it looks like now, you will notice the difference. 

Why is Product Improvement Important? How to Make Product Improvement.

An improved product increases customer satisfaction. By addressing your customer’s pain points, fixing bugs, and adding valuable features to your product, you make it more accessible to your customer base, making them happy and engaged. Continuous improvement showcases your dedication to your users, earning their trust and loyalty.

A better product will attract more customers. If you plan to scale your business, you can easily justify price increases due to the product improvement costs. On top of that, your regular users will happily promote your product, resulting in a wider audience.

It’s also necessary to stay in the game. If your competitor is offering a better product than you, then there’s nothing preventing your customers from switching. On the contrary, you can deliver better products than your competitors to gain more buyers from them.

Step-by-Step Product Improvement Process

Now that you have a good idea about product improvement and its importance, let’s see how you can improve a product in a few steps.

1. Product Assessment:

The first step is to evaluate the current state of your products. This will help you identify the strengths, weaknesses, and where you need to improve your product.

You can collect customer feedback to understand the common themes, pain points, and positive sides. You can also divide the feedback into a few categories. You can also analyze different key performance indicators (KPIs) such as user engagement, customer retention, and conversion rates.

You can use this information to compare your product against competitors to know whether you’re meeting the industry standards or not. This will allow you to quickly find where your product needs the most attention.

2. Define Improvement Goals

Defining clear and measurable improvement goals will allow you to guide the enhancement process smoothly. First, consider your larger business goals. Do you need more user engagement? Enter a new market? Boost sales? Your product improvement goals should align with your overall business strategy and guide you toward that direction.

The SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) goal framework can help you understand your goals better. For example, you want to increase user engagement by 20% in the next 2 months. It meets the SMART criteria as well as your larger business goal.

3. Generate and Validate Solutions

You know your problems, You’ve defined your goals. Next, you should create a product improvement strategy. Based on the information you’ve gathered, you can start brainstorming ideas. Your marketing team and customer representatives can also help you with this.

After generating a few ideas, you can validate them by talking to your users. You can ask them whether they’d be interested in certain features and would prefer certain changes to existing features.

Without customer validation, you may end up working on the wrong project and lose valuable resources.

4. Prioritization and Roadmapping

This is a step a lot of businesses may need to pay more attention to. Not all improvements hold the same weight. That’s why prioritizing is crucial for product improvement. You should determine an order and timeline for deploying each of the enlisted improvements.

The MoSCoW framework can come in handy here. It stands for Must-have (essential for achieving goals), Should-have (important but not critical), Could-have (nice to have), and Won’t-have (not currently relevant). Based on this, you know which feature to work on first.

For example, if there’s a critical bug that makes your product vulnerable to attacks, that should get the highest priority than adding a new feature.

5. Implement and Launch Improvements

In this step, you can start prototyping your solution into a functional product. That means you send the rough idea to your development and testing team. They make product enhancements and send the product to the QA team. After thorough analysis, your improvement gets a pass.

When launching the new release, you can follow different strategies such as gradual release, phased implementation, or a full-scale launch. This depends on your product and user base. You can also do A/B testing to see if your audience likes the changes.

6. Measurement and Analysis

How to Make Product Improvement (Full Guide + Examples)

The last thing to do is measure the success of your product improvement. Did this new release shift the wave toward your business goal? If so, you can consider it a success.

You can do real-time monitoring to track different key metrics. For example, if you added a new feature, are users spending time exploring it? You can also take feedback from users to understand their behavior.

Depending on the results, you must refine and repeat the process to further develop your product.

Product Improvement Examples

What better example can we provide other than ourselves? Here at WPCommerz, we strive to provide the best WordPress plugins to our beloved customers. And that’s only possible because we’re always on the hunt to improve our products regularly.

Say for example one of our latest products — Hive Support, a help desk solution for WordPress. We currently boast many amazing features like a ticket management system, drag-and-drop templates, and agent performance reports, among others. 

One of our primary goals is to satisfy our users. That’s why we monitor any user feedback to improve the existing product. We also have a well-defined roadmap that shows our current development plans. You can feel free to make feature requests.

You can consider this as an ideal software product improvement example. Even big corporations follow more or less this framework.

Final Thoughts

Product improvement is a long-term process. In this time and age, it’s something you can’t just ignore if you want to grow your business. Our 6-step guide will, however, make things much easier for you.

One of the best ways you can get real input on how to improve your product is by asking your customers. And for that, you need a top-notch customer support system. That’s where we can help you.

With Hive Support, you can manage customer support inquiries with ease. It’s beginner-friendly and integrates with many other tools. Try Hive Support today and take your customer support system to the next level.

Fahim Muntasir

Hi, I am Fahim Muntasir, Technical Content Writer at WPCommerz. I love to write WordPress plugins and customization-related articles. I have completed Bachelor's Degree in English Language and Literature. I love to watch a lots of movies and TV shows during my leisure time.

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