Ulitimate Guide to Add Wishlist in WooCommerce (1)

Ulitimate Guide to Add Wishlist in WooCommerce

Wanna know how to add wishlist in WooCommerce?

A wishlist allows users to bookmark their favorite goods so they may easily discover them and finish their purchase later in your store. It also helps customers to remember which products they want to buy in the future, so they can quickly find them later on your WooCommerce store. 

Adding a wishlist feature to your WooCommerce store can also increase customer engagement and boost sales. In this article, we will guide you through the process of adding a wishlist to your WooCommerce store using different methods. Whether you prefer using a plugin or adding a wishlist button using code, we’ve got you covered. So, let’s get started and add a wishlist to your WooCommerce store today!

What are the benefits of adding a wishlist in WooCommerce?

Adding a wishlist to your WooCommerce store can provide several benefits for both customers and store owners.

Here are some of the benefits of adding a wishlist to your WooCommerce store:

Benefits for Customers:

  • Allows customers to save their favorite products on a list, making it easier for them to find and purchase them later.
  • Helps customers to remember which products they want to buy in the future.
  • Provides a single, dedicated space for shoppers to see the items they’re most interested in.
  • Reduces the time spent searching for a product when returning to a store.
  • Allows customers to follow price drops and receive notifications when products are back in stock.
  • Provides a more enjoyable shopping experience.
  • The possibility to share the wishlist with pals and family members.

Benefits for Store Owners:

  • Provides valuable data to help you make more informed decisions on your marketing strategy and promotions.
  • Helps you better understand your products and collect valuable data for better inventory management.
  • Enables you to understand your customers’ needs and desires better.
  • Reduces cart abandonment.
  • Provides customers with the option to save the products they are interested in, thereby expanding their customer base.
  • Increases the conversion rate.

How to add Wishlist in WooCommerce using a plugin?

The easiest and most popular way to add a wishlist to your WooCommerce store is by using a WordPress plugin. There are many plugins for Wishlists, some are free and premium. 

We will go with the free one for your convenience.

Navigate to your WordPress dashboard and go to Plugins -> Add New

Now type “Wishlist” on the plugin search and you will find the most two popular wishlist plugins.

You can install any of them, for this guide we will install the YITH WooCommerce Wishlist.

Here are the steps to add a wishlist using the YITH WooCommerce Wishlist plugin:

Install and activate the YITH WooCommerce Wishlist plugin from the WordPress plugin repository.

Once activated, go to the plugin settings page and customize the wishlist page settings according to your preferences.

You can customize based on your needs, for example, you can change the icon from the default Heart O to Heartbeat.

Click the ‘Save Options’ button to save the changes.

Then go to your WooCommerce store and see the ‘Add to wishlist’ button on the product page under the Add to Cart button.

When a user clicks the Add to Wishlist link, the Customize Heartbeat icon appears. Now they can browse their wishlist and remove items or add to cart products from the list.

Great! You just learn to add a wishlist button to your WooCommerce product page. 

Now we will learn to add a wishlist using a code to your WordPress core.

How to add Wishlist in WooCommerce manually?

If you prefer to add a wishlist button to your WooCommerce store using code, you can follow these steps:

To add a wishlist button in WooCommerce and allow customers to add products to their wishlist page, you can use PHP and CSS. 

Here is a complete code to add a wishlist button in WooCommerce and allow customers to add products to their wishlist page.

First, create a new file in your theme folder and name it “wishlist-button.php”.

Add the following code to the file

<?php

global $product;

$wishlist_url = get_site_url() . ‘/wishlist/’;

?>

<div class=”wishlist-button”>

    <a href=”<?php echo esc_url($wishlist_url); ?>?add_to_wishlist=<?php echo esc_attr($product->get_id()); ?>” class=”button add-to-wishlist”>Add to Wishlist</a>

</div>

Save the file.

Navigate to your WordPress dashboard and go to Appearance -> Theme File Editor

Open your WordPress theme’s functions.php file.

Add the following code to the file:

add_action(‘woocommerce_after_add_to_cart_button’, ‘add_wishlist_button’);

function add_wishlist_button() {

    include(‘wishlist-button.php’);

}

Save the file and open your style.css file.

Add the following code to the Style.css file:

.wishlist-button {

    margin-top: 20px;

}

.add-to-wishlist {

    background-color: #f5f5f5;

    color: #333;

    border: 1px solid #ccc;

    padding: 10px 20px;

    text-decoration: none;

    display: inline-block;

    font-size: 16px;

    border-radius: 5px;

}

.add-to-wishlist:hover {

    background-color: #333;

    color: #fff;

}

Save the file and refresh your product page.

You should now see the ‘Add to Wishlist’ button on your product page.

When a user clicks the Add to Wishlist link, the product will be added to their wishlist page.

Wonderful! You just learn to add a wishlist button using code.

How to track wishlist activity in WooCommerce?

To track wishlist activity in WooCommerce, you can use a plugin or custom code. 

Here are some ways to track wishlist activity in WooCommerce:

Use a Wishlist Plugin:

You can use YITH WooCommerce Wishlist to track wishlist activity. This plugin provides features like tracking which items end up in the customers’ wishlists, managing multiple wishlists, and displaying the most added products. You can also use the plugin settings to customize the wishlist page and add/remove columns to the wishlist table.

Use User Insights: 

Users Insights is a plugin that allows you to track wishlist activity by searching and filtering your customers by the products they have in their wishlists. You can filter customers by the number of products in their wishlist or by the specific product they have in their wishlist. This data can help businesses adjust their marketing strategies, improve product recommendations, and ultimately drive more sales. You can learn more about how to boost sales.

Custom Code:

You can also use custom code to track wishlist activity. For example, you can use PHP to create a custom function that sends an email to the admin when a product is added to a customer’s wishlist. You can also use CSS to customize the wishlist button and make it more prominent on the product page.

How To Use Wishlist Data To Improve Customer Experience In Woocommerce?

Using wishlist data to improve customer experience in WooCommerce can help you understand your customer’s needs and aspirations better. 

Here are some ways to use wishlist data to improve customer experience in WooCommerce:

Personalize Marketing Strategies: 

Wishlist data can provide valuable insights into your customers’ preferences and interests. You can use this data to personalize your marketing strategies and offer targeted promotions and discounts on popular wishlist products.

Optimize Product Offerings: 

Wishlist data can help you optimize your product offerings by identifying which products are most popular among your customers. You can use this data to adjust your inventory and offer more of the products that your customers want.

Improve Product Recommendations: 

Wishlist data can help you improve your product recommendations by identifying which products are frequently added to wishlists together. You can use this data to offer product bundles or cross-sell related products.

Enhance Customer Engagement:

 Wishlist data can help you enhance customer engagement by providing a more personalized shopping experience. You can use this data to send personalized emails to customers with product recommendations based on their wishlist items.

Monitor Out-of-Stock Items:

Wishlist data can help you monitor out-of-stock items by notifying customers when a product they have added to their wishlist becomes available. This can help reduce cart abandonment and increase customer satisfaction.

How To Ensure Data Privacy From Multiple Customers On The Product Page In Woocommerce?

To ensure data privacy when displaying wishlist items from multiple customers on the product page in WooCommerce, you can follow these steps:

  • Allow customers to set the visibility of their wishlist as public, shared, or private. This can be done using plugins like WooCommerce Wishlists, YITH WooCommerce Wishlist, or WooCommerce Multiple Wishlists.
  • Use a shortcode to display the wishlist items on the product page. This way, only the customer who created the wishlist can view it. Shortcodes can be provided by plugins like Aco Wishlist or My Wish List for WooCommerce.
  • Use a plugin like Users Insights to track wishlist data. This plugin allows you to search and filter your customers by the products they have in their wishlists. The wishlist data is available only to the admin, ensuring data privacy.
  • Use CSS to customize the wishlist button and make it more prominent on the product page. This can help customers easily find the wishlist button and add products to their wishlist.

Final Words

Well! You have learned two best methods to add a wishlist to your WooCommerce store. You also know about its benefits and how you can incorporate a wishlist to improve your customer experience. Now if anyone wants to know how to add wishlist in WooCommerce, you can delightedly show them. But you should try the plugin method as a beginner. The coding method needs some experience for debugging any error.

Nazim Khan

This is Nazim, SEO analyst at WPComemerz. I manages various sectors like SEO, email marketing, content marketing, social media marketing, etc. I always keeps updated with new trends of SEO.

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