what-is-a-product-filter

What is a Product filter? Importance of Product Filters in eCommerce

Are you facing problems when customers are not able to find the right product from your store?

The best solution to this problem is adding a product filter in your store. Implementing a product filter can impact multiple ways. It will take the consumer’s purchasing experience to another level.

Also, product filters have come up with lots of perks. You will be able to know about them throughout the article. Also, we are going to show you how you can easily add the product filter to your store with a multi-functional plugin called wcEazy. 

What is a Product Filter in eCommerce?

Product filter helps consumers search for their desired products with various types of attributes such as price, size, color, and reviews. Every online store should have this type of option.

Do you know the product filter also improves the navigation experience of your WooCommerce shop? A good experience will bring more sales and skyrocket the conversion.

Unfortunately, lots of eCommerce shops do not have well-organized filtering options for the customers.

“Only 16% of major e-commerce websites provide users with a reasonably good filtering experience. This is often due to a lack of important filtering options, but from the benchmark data it’s clear that poor filtering logic and interfaces are also causal issues.”smashingmagazine.com

So, a good Product Filter is like a friendly assistant making your online shopping trip smooth and fun. It’s all about helping you discover the perfect items without any hassle.

Isn’t it necessary to have a product filter in your store?

Well, before jumping on the answer let’s know about the different types of product filters in eCommerce.

Different Types of Product Filters in eCommerce

1. Price Range Filters

One of the most common and crucial filters, the price range filter enables customers to set a budget for their shopping spree. For instance, in an online clothing store, a shopper might use this filter to view only items within a specific price bracket, making the search more budget-friendly.

2. Brand Filters

Brand enthusiasts find this filter invaluable. It allows shoppers to narrow down their choices to products from their preferred brands. For instance, in an electronics store, a customer looking for headphones might use the brand filter to focus solely on offerings from a favorite manufacturer.

3. Category Filters

This type of filter categorizes products based on their type or purpose. In a home decor store, for example, a customer redecorating their living room might use category filters to specifically view sofas, coffee tables, or lighting fixtures.

4. Size and Color Filters

Apparel and accessory retailers often employ size and color filters. Shoppers looking for a specific size or color of a dress, for instance, can effortlessly narrow down their options, streamlining the selection process.

5. Rating and Reviews Filters

Customers value the opinions of others. Rating and review filters allow users to filter products based on customer feedback. This is especially important for online marketplaces where shoppers can rely on the experiences of fellow customers to make informed decisions.

Importance of Product Filters in eCommerce

In the bustling world of eCommerce, the importance of product filters transcends mere functionality. It becomes a linchpin in shaping a seamless and satisfying shopping journey for users.

Efficiency in Product Discovery

Product filters are resembling virtual tour guides, escorting shoppers through the expansive digital passages. 

By allowing users to set specific criteria such as price, brand, or category, filters streamline the product discovery process, transforming it from a potentially overwhelming endeavor into an efficient and enjoyable experience.

Personalization for Diverse Tastes

Every shopper is unique, and their preferences vary widely. Product filters cater to this diversity by enabling customers to tailor their searches based on individual preferences. 

Whether it’s a specific size, color, or brand, these filters empower users to personalize their online shopping experience, fostering a sense of connection and relevance.

Enhanced User Satisfaction and Loyalty

A well-designed and user-friendly filtering system contributes significantly to customer satisfaction. When users can easily find what they’re looking for, they’re more likely to have a positive shopping experience. 

This, in turn, fosters loyalty and encourages repeat visits, as customers associate the platform with convenience and efficiency.

eCommerce is dynamic, with market trends and customer preferences evolving rapidly. Product filters allow online retailers to adapt swiftly to these changes. For example, introducing filters for new arrivals or bestsellers enables businesses to showcase and promote trending products, keeping the platform fresh and engaging.

Optimized Mobile Shopping Experience

As mobile commerce continues to surge, the importance of intuitive product filters on smaller screens cannot be overstated. They make mobile shopping more user-friendly, allowing customers to navigate effortlessly and make purchase decisions even on the go.

Boost in Conversion Rates

An organized and user-friendly interface, facilitated by effective product filters, contributes to higher conversion rates. When customers can quickly find products that align with their needs, they are more likely to proceed to checkout, positively impacting the bottom line for eCommerce businesses.

How to Add Product Filter in WooCommerce

Well, you already understand the overall perks of using a product filter function on your eCommerce website.

Basically, a fully functional product filter has an impact on the consumer experience. Which can directly impact the sales of your store. So it’s necessary to add the product filter in your WooCommerce website. 

Lack of bad user experience you might lose customers.

What is the best process to add the product filter to your store?

We are going to show you the easiest way to add the product filter to your website. So let’s see the full process.

We will do this process with the most prominent all-in-one solution plugin for WooCommerce named wcEazy. This essential plugin offers collections of modules for the users. Basically, each module has the full functionality of a full plugin.

Some of the common modules of this plugin are –

Install wcEazy on your WordPress website

First, you need to install wcEazy on your website. Go to the WordPress Dashboard > Plugins > Add New Plugin. Now search with the plugin name on the search bar.

What is a Product filter?

Install and activate the plugin. After the installation process, you can enjoy all the necessary features of wcEazy.

Adding Product Filter on your Store

Now choose the wcEazy from the dashboard of WordPress. 

What is a Product filter? Importance of Product Filters in eCommerce

As you can see there are all the modules of the wcEazy plugin. You can turn on/off any of the modules you want. Navigate to the Product Filter module and click on the Settings button. 

What is a Product filter? Importance of Product Filters in eCommerce

In the general settings, you can see the regular features of the module. There are multiple filters for the products such as search filter, price filter, rating filter, and category filter. You can easily show and hide any of the filters from here.

Before exploring all the settings, let’s add the product filter on our live website. Navigate to the upper right section of the page.

Well, there is a shortcode for you. So copy the shortcode from here. Now place it on a specific page of your website.

Well, we have successfully added the product filter menu on our website. Now customers can easily find their desired product from here.

Now let’s get back to the dashboard section of the product filtering module.

Let’s explore the product settings of this module.

In the product settings, you can edit all the necessary functions such as add to cart, select option, previous page, next page, etc. Also it has the functionality to edit the button font color such as pagination button, and action button.

By the way, you can also customize each filter’s elements based on your own demand.

Here we can see the settings of the search filter editing option. You can easily edit most of the elements such as label text, placeholder text, label font color, input field text color, etc.

There is also the same functionality available for the other filters as well. 

As a bonus, we can recommend you use another plugin for your store. It’s a guided selling process and product recommendation plugin called WP Guidant.

Tips for Optimizing Product Filters in eCommerce

Optimizing product filters in an eCommerce environment requires a thoughtful approach to ensure that this essential tool not only functions seamlessly but enhances the overall user experience. 

1. Intuitive User Interface

Design the filter interface with simplicity and clarity in mind. Ensure that users can easily locate and understand how to apply filters. A clean and intuitive layout contributes significantly to user satisfaction, making the online shopping experience more enjoyable.

2. Comprehensive Attribute Selection

Identify and incorporate a comprehensive set of attributes that align with the diverse range of products offered. 

This includes not only common attributes like price and brand but also product-specific characteristics such as material, size, and color. The goal is to cover a broad spectrum of user preferences.

3. Responsive Design for Mobile Users

Given the increasing prevalence of mobile commerce, optimize product filters for smaller screens. Implement a responsive design that adapts seamlessly to various devices, ensuring that mobile users can easily utilize filters without sacrificing functionality or user experience.

 4. Real-time Filtering and Dynamic Updates

Enable real-time filtering to provide users with instant results as they adjust their criteria. Dynamic updates ensure that users see the impact of their filter selections immediately, enhancing the interactive and responsive nature of the filtering system.

5. Prioritize Performance and Speed

The efficiency of product filters relies heavily on speed. Ensure that the filtering process is swift and does not introduce delays. Slow-loading filters can frustrate users and undermine the overall effectiveness of the eCommerce platform.

6. Clear Filter Reset Options

Include a prominent and easily accessible option for users to reset filters. This is crucial in preventing frustration and allows users to start afresh if they wish to explore different product options without the constraints of their previous filter selections.

8. Utilize Analytics for Optimization

Leverage analytics tools to gather insights into user behavior regarding product filters. Analyze data on filter usage, popular selections, and any drop-off points in the filtering process. Use this information to continuously refine and improve the filtering system.

9. Implement Machine Learning for Personalization

Explore the integration of machine learning algorithms to enhance personalization. By analyzing user behavior and preferences, machine learning can suggest relevant filters or even dynamically adjust the order and presentation of filters based on individual shopping patterns.

10. Regularly Update and Adapt

eCommerce is dynamic, and user preferences evolve. Regularly update and adapt your product filters to align with shifting market trends, customer expectations, and the expanding product inventory. An agile approach ensures that your filtering system remains relevant and effective over time. 


With the help of these tips, eCommerce businesses can elevate the functionality and impact of their product filters, ultimately providing users with a more satisfying, efficient, and personalized online shopping experience.

Final Words

Well, product filters can give you tons of benefits, if you can use them properly.

A product filter improves the consumer experience and boosts the conversion rate. We have discussed all these factors about product filters such as ideas about product filters, how you can add them to your site, how to improve it etc.

We hope this blog will help you to boost the growth of your business. Best of luck to you.

Yakub Hasan

Leave a Reply

Your email address will not be published. Required fields are marked *

*
*
*