If you are wondering why your WooCommerce store losing customers, then you are not alone. In fact, the majority of online shop owners face this problem more than once in their lifetime and there’s no end to the guesswork.
But the truth is, there are some specific reasons why customers leave your shop right after they enter. If things are not improved by the time, chances are you will not gain a single customer in the long run.
So, unless you change your business strategy or get some help from experts who know what’s wrong with your website. In this article, we will give you a detailed insight into the problems a WooCommerce store faces which leads to losing customers.
Let’s get started!
Reasons Why Your WooCommerce Store Losing Customers Fast!
As we said, there could be many reasons behind the downfall of your WooCommerce website. Fear not, we have been studying the market to find out the very common problems which are easy to solve but leaving unattended causes a total demolition of your business.
What we will say from now is from an expert perspective who ran thousands of products in the market for more than 7 years. We believe that solving these issues will get your site back in its prime.
1. Not Selling The Right Products
Not selling the right product is one of the common problems for a WooCommerce website. Many times you may fail to understand what the customers expect to have on your website or what they came looking for. If you fail to provide the promised goods, this is the perfect reason why customers don’t want to visit your website any longer.
So, understanding what your customers are is one of the most important aspects of the business. The more you study the market and converse with your customers, the more you get to find out about the stuff they want. Remember, the lack of the right goods is one of the reasons why your WooCommerce store is losing customers.
2. Lack Of Trust
In the WooCommerce business, site security is one of the most crucial needs. Almost nobody wishes to enter their personal information while purchasing from a WooCommerce store that lacks security.
In order to take back your sales traffic, make sure your site is secured against any kinds of intrusions. Adding an SSL certificate to your domain will ensure proper site security and drive customers towards your website. Unless you have a secured HTTPS site, people will notice a “Not Recommended” alert from their browsers and stay away from your website.
3. Very Long Product Serving Time
Another common problem for a WooCommerce website is the time delay before getting the product your customers are looking for. For a normal WooCommerce store, hundreds of products are usually piled up on every page. If any customer wants to find the product they desire, it’s going to take a while before they find it among the dense number of products. It’s one of the reasons why your WooCommerce store is losing customers.
What you can do is use a guided selling system like WP Guidant to simplify the product finding options and serve the customers on time. WP Guidant is a plugin for WordPress and it’s a unique tool that helps customers filter products in bulk to find the specific one within seconds.
4. Lack Of A Quick Navigation System
Your WooCommerce shop navigation system should be easily accessible unless you want to annoy your customers to leave your website. It’s a big problem if your website has a complex navigation system and the customers are not comfortable with it.
An easy navigation system makes the customers access your goods easily which eventually increases the user experience. It also makes the shop look more organized.
Among the many solutions to this problem, a guided selling system like WP Guidant is one. WP Guidant helps to make user interactive product filters that act as super fast navigation systems and help to find the required product easily.
5. Complex Purchasing System
One of the many reasons why your WooCommerce store is losing customers is the complicated purchasing system of your store. Web owners often add too many details and protocols to the checkout system. Seeing the overexaggerated detail on the purchasing page demotivates the customers and they stop finishing the deal.
As a result, you will get more abandoned carts over time. So, if you impose a simple purchase system for your shop where people can checkout very quickly and easily, you win the game!
6. Bad User Experience
A bad user experience is one of the prime reasons why your WooCommerce store is losing customers. It’s not possible to 100% satisfy the customers but a standard should be maintained to make people not fall on the bad side.
Start analyzing your website to find what things make a bad user experience. For example-
- No checkout button on the products in quick view mode
- No product quantity showing in checkout
- No image for the products
- Lack of proper navigation
- Unclear shipment details
- No search option
- Unclear product category
If you are facing these problems on your site, then it’s very possible that your customers are having a bad user experience that impacts your sales.
7. Lacking Customer Reviews
Customer reviews play a vital role in speeding up your business. Listening to the recommendations of others is a common habit of humans. If your WooCommerce website lacks customer reviews, people won’t easily trust your business and you will see them turn around from your shop.
Popular brands often displayed forged customer reviews in their initial phase to gain popularity quickly. If you lack proper arrangements to convince people through positive reviews, this would be another reason why your WooCommerce store is losing customers.
8. Lack Of Personalized Products
The majority of the customers want the shop owner to display products that go along with the customer’s taste. Product personalization means recommending customers with products that fit in their bill and do not avert from their choices.
Most WooCommerce stores lack the proper functionalities to show personalized products to the customers, resulting in a steep decline in customer engagement. Failing to introduce your products at the right time to the right customer is a reason why your WooCommerce store is losing customers fast.
But that’s in the past. Now that we have WP Guidant, the ultimate guided selling system, we can rely on the tool’s algorithm to understand user behavior and recommend products they can’t resist. This helps boost sales 3 fold instantly!
9. Unreasonable Pricing
Proper pricing of goods is necessary to keep your customer at your cart. If somehow the prices go unexpectedly high for common goods, chances are your customers are gone forever. That’s because if people started to question the wrong product prices, soon they would cease to trust your website.
As a part of the marketing strategy, showing discounted products and sales offers might restore your damaged reputation. Improving the product pricing to match the market standards will always keep customers coming to your doorstep.
10. Lack Of User Engagement
Not all WooCommerce sites are built alike. Variations make your shop stand out. But, if the shop interface lacks any kind of user engagement, it won’t be good for your website. One of the reasons why your WooCoommerce store is losing customers is the lack of proper user engagement materials on your website.
To shift this situation in a positive direction, you must take some measures to connect more with your customers. Start with a reward system for shoppers, LiveChat support, use more CTA, urge customers for feedback, let them ask questions in the comment box, etc. All these measures should do the job by making the customers relate to your business.
To make your users engage more on your site, provide activities such as, product guides, feedback forms etc. Check out this guide on how to build interactive guides and smart forms with WP Guidant.
You can also check out this amazing video playlist to build your desired guides to increase user engagement rate.
In this article, we have shared some vital information about the reasons why you are losing customers and the causes of your non-stop headaches. So, make sure to properly follow this guideline to analyze and make improvements to your WooCommerce shop for better sales.
Hope you have enjoyed the article. Feel free to ask us anything you would like to add or any questions regarding our products.