website conversion rate

How to Increase Form Conversion Rate | 5 Proven Strategies

Confused about the conversion rate of your site’s form? We know a good conversion is very important to improve overall growth. Don’t stress, we are going to give you a full idea about boosting the conversion rate of the forms. 

We have especially implemented each practice on our own website. It really helps us to increase our conversion rate. Along with that we have used the WP Guidant – guided selling process plugin to create the forms. It will help you to create work-effective conversational forms for your website. 

5 Best Form Practices for Boosting Your Website Conversion Rate

Before beginning, keep in mind that the tips and methods mentioned here might not be 100% effective in your case, as the results differ from website to website.

But not to worry, they will definitely improve your website’s form conversion rate to a positive extent (if not 100%). We recommend you try all of the methods yourself. Stay rest assured, you will not be let down by the results and it will be worth your while.

1. Add Multiple Forms on a Page

That is right, it is actually one of the simplest ways to take the form conversion rate up a notch. But do not get the wrong idea of stuffing your page with forms. It will do more damage than good. Including more relevant forms on a page means keeping the user on that page of conversion. 

Because, if multi-step forms require users to travel through one page after another, they are most likely to stop filling up the form and leave.

So, assess your pages to see where the form inclusion suits the best and do not overburden the users by asking to give out more than enough details. 

Keep the conversational forms concise and simple so that it does not take much time to fill out or understand. As a general rule of thumb, complex forms fit better at the bottom of the page whereas simple forms at the top.

2. Make the CTA Button More Attractive and Compelling

At the bottom of a form, there is the submission button that mostly reads as “Submit”. Even though it is a small button, without it, the form conversion will not take place.

It is as important as the whole form. Well the CTA button should be compelling so that the visitor feels interested to click on it. Most of the time a proper color combination can do the trick. 

The more visually attractive the submit button is, the better. But, remember not to overdo it. Use designs that match your brand. For instance, the color red has a strong emotional trigger in it which is why it is a good choice to consider. But, it is not a one trick for all. You should try it on your site and test the result yourself first.  

Study shows that using the word “Submit”, drives fewer people to click on it compared to the words “Go” and “Click Here”.

So these are the 5 best practices for you to improve your form conversion today. Carefully apply these tactics and review your results over time.

As a matter of fact, they increase website conversion rate and form conversion up to 25-30%.

So these are the 5 best practices for you to improve your form conversion today. Carefully apply these tactics and review your results over time.

3. Keep the Number of Fields Limited and Relevant

When was the last time you actually wanted to finish up a form but just got annoyed by the number of neverending fields?

Seriously, the last thing you would want is to scare off the users by putting out a form with a pile of fields. You might be building a form with many fields to gather as much information from the users as possible.

But halt, and think for a while, how much are those extra fields relevant to the actual intention of the form itself? Do they add any real value to the data collection process or the service you are offering? Remember that all of your fields should be equally important in taking lead information.

4. Ensure Better Quality Headlines

Headlines are one of the most important elements of a website or conversational form. Most people are attracted by the headlines as they are the first things they take a glimpse at before continuing any further.

So modifying and choosing the best headlines of your forms and form questions, can make your deal. Simplicity is the major factor in creating a compelling headline for the form.

Avoid using unnecessary and complex wordings on your headlines. Simplify the statements and questions so that the users do not need to read them more than once to understand.

Make more than one version of the headline and test them against each other. You can take a friend’s help to run this comparison test.

Do not do it all yourself because you will spend hours on it and still be left with confusion. That is why a third-person opinion or involvement is necessary.

Here are some tips for improving the quality of the headlines – 

  • Use powerful words in the headlines.
  • Make it precise and easy to understand.
  • Write the headline in an active voice. 
  • Write it in a kind of emotional tone to grab the audience’s attention.

5. Gain Trust by Clearly Informing The Outcome Before Submission

A clever thing to do to increase form conversion is to clearly state the outcome of the form they are going to submit. Website conversion rate often faces difficulties going up because of suspicious forms that the users are asked to fill out to continue with the respective services.

You have to make your viewers feel safe and make them trust the outcome of the form submission. Let your viewers know that all of their data is in safe hands and will not be shared elsewhere. 

Moreover, you can add different things such as –

  • Subscriber count
  • Testimonials
  • Social Proofs
  • Images with stats

These are some of the healthy practices that you can do to gain your viewers’ trust and thus increase form conversion rate.

Even if your actual form is not big or long enough, work on the other elements that surround your form. Provide enough details to promote your forms in a better manner.

Create Work-Effective Forms with WP Guidant

Well, we have shared with you some best form practices. To boost the conversion rate of your business, you definitely follow these practices. We can assure you this will be beneficial for your site.

By the way, now we are going to introduce you to another powerful WooCommerce plugin called WP Guidant. It’s a guided selling process plugin for the online store. You can easily create conversational forms for your WordPress site within a few clicks.

Along with that, the WP Guidant has options for a guide creation system for the users. After installing the plugin, you can create guides with various types of forms, filters, and cards. Basically, the guide makes the purchasing journey joyful and faster.

So the customer can easily find their desired products by following your guide. Are you excited to integrate this plugin into your WordPress website? Let’s install it.

WP Guidant Installation Process

Go to your WordPress Dashboard > Add New. Now type the plugin name on the search bar. 

WP Guidant Installation Process

As you can see the plugin is visible on the search result. Now click on the Install Now button and activate the plugin.

Create Conversational Form with WP Guidant

Our WP Gudiant plugin is ready for action. Now you can explore all exclusive features of the Darklup. We have to create a conversational form. So let’s do that.

First, go to your WordPress Dashboard. Now navigate to the WP Guidant plugin menu.

Create Conversational Form with WP Guidant

Here, you can create an import guide for your website. All the guides will be listed here. So you can customize them whenever you want. We need a new guide for the form. So, click on the Create Guide option.

wp guidant

To create a proper guide, you have to fill up the information like Guide Name, Guide Title, and Guide Description. Finally, click on the Create button.

Currently, our guide is empty. So we need to add a form filter in this guide. Click on the Manage filter menu of the guide.  Then click on the create filter menu.

Manage filter

Now give a write filter name with proper filter title. Also, add the filter description. Then you have to choose the filter type. WP Guidant has three different options for creating the filter Form, Card, and slider. We are creating a conversational form, choosing the form filter type.

Form, Card, and slider.

We have created our form filter. Now we need to add the form elements to it. In the Manage Form Elements section, you can easily add the form elements. We have added two elements to it. Well, our conversational form is ready. 

Now we need to place it on our live site. Copy the form guide shortcode from the WP Guidants dashboard section. We will place this shortcode on our live page.

Navigate to the “Pages” of your WordPress dashboard. Choose your desired page to place the shortcode.


Now click on the update button and visit your page. 

conversational form

Well, we just created the form to show you the process. Now you can easily create numerous forms based on your website requirements. 

How would you Improve Conversion Rates on a Website?

Improving conversion rates on a website is crucial for turning visitors into customers. Here are some strategies to help you achieve higher conversion rates.

  1. Optimize Website Speed: Ensure your site loads quickly. Slow websites can deter visitors from staying and taking action.
  1. Clear Call-to-Actions (CTAs): Use prominent, compelling CTAs that clearly instruct users on what to do next, whether it’s “Buy Now,” “Sign Up,” or “Contact Us.”
  1. A/B Testing: Continuously test different elements like CTA buttons, headlines, images, and layouts to see what works best for your audience.
  1. Mobile Responsiveness: Ensure your site is mobile-friendly. Many users access websites on mobile devices, and a responsive design is crucial.
  1. High-Quality Content: Provide valuable, relevant, and engaging content that resonates with your target audience. Content should address their pain points and needs.

Final Thoughts

In the competitive world of online business, mastering the art of converting website visitors into loyal customers or engaged users is a pursuit well worth your time and effort. Through this exploration of the top 5 proven form practices, you have gained valuable insights into optimizing your website for higher conversion rates. From crafting compelling calls-to-action to streamlining user-friendly forms, these strategies are your tools for success in the digital realm.

Remember that the journey towards improving your website’s conversion rate is ongoing. Regularly analyze your results, test new ideas, and adapt to the evolving needs and preferences of your audience. 

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Md. Hasnain Habib

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